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    WELL-DESIGNED AND STRUCTURED STRATEGY TO ATTRACT MORE ORGANIC VISITORS


    The first step in realizing a well-designed and structured strategy to attract more organic visitors is the search for keywords.
    However, that’s not all.
    Your page needs to be optimized for search engines so as to rank for the selected keywords.
    We are going to explain how we do this at LinkHelpers SEO Company:
    Make a basic on-page SEO strategy
    The next point of your strategy should be geared towards on-page SEO optimization.
    You should keep in mind that you do not just have the best keyword opportunities and the best content if your site does not have pages that are not optimized for the search engines.
    Next, let’s understand the elements needed to succeed with search engines:
    Content
    Having high quality content has become essential to achieve success. But what happens is that many believe that high quality content means long posts and with all possible information of the theme.
    Forget it!
    Quality content is content that is useful to you.
    Forget size and quantity of words and focus on content that is relevant and that solves the pains of your person.
    URL
    The address of your website helps the search engine understand the subject of your content. So make friendly URLs – short and, if possible, containing the primary keyword.
    Once you have created the link, it is indicated not to modify, because once changed all the authority acquired during the time is lost.
    Meta description and Title Tag
    The title tag is the title that will appear in Google’s result. It should be persuasive enough to make the user interested in clicking.
    The meta description is a summary of the topic that the content addresses and should be between 50-300 characters.
    Title and Subtitles (H1, H2, H3 …)
    It is essential to have content developed with the aim of facilitating the reading of the search engines.
    H1 should only be used for on-page title and should have main keyword you want to rank for.
    H2 is the main subtitle used throughout content.
    Already the H3 is a subtitle of H2 (and so on).
    Internal Linking
    Structured internal linking is a way not only to strengthen your core content, but also a great way to increase the user’s downtime.
    From content, the reader will navigate your site through other relevant content.
    Image
    Images are widely accepted by users and it is a great way to diversify content – infographics, gifs, graphics and so on. It can also be a great opportunity to rank for a keyword through Google Images.
    To help the searcher better understand your image, you need to fill in a brief explanation in the alt tag field and it is advisable to include the keyword you want to rank.
    If you use the WordPress platform you only have to make this description in the “Alternative text” field.

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